The HATCH project was created from a concept of collaborating on a level of true respect and enjoyment. We at UGHH.com have had the chance to work with many creative minds and wanted to provide a platform for artists we enjoy working with to solely create. The business & production side of creating merchandise can be a serious burden to the creative process, so we decided to focus on that side and let the designers have some fun creating a limitless design. 9 Designers have come together to form our first collection of fitted hats and Fall/Winter 2008 marks the first installment of this process (more limited releases to follow). The Fall/Winter release will be limited to 180 pieces per design, so make sure to reserve yours early...recognize.collaborate.create.HATCH.