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The Fuel


Jon (whom has well over 50Million youtube views in total for the videos he has shot for people) brought us the idea of Koncept really stepping out of the box and acting/not performing at all in the video, with a real story behind it. We absolutely loved his idea and ran with it. I was in one scene and opted to delete it from the video because it seemed too forced and took away from the story/the trance the viewer would be in while watching.