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Tanya Morgan

Louder

Video

Description
Meet Elijah Gomez, a young hustler from the ATL who personifies the spirit of Tanya Morgans Von Pea and Donwill while moving units in the groups new video for Louder, a bass-driven joint off their recently released, fourth LP, YGWY$4 (You Get What You Pay For).

While previous videos featured the duo dissecting awkward one-night stands and dropping bravado-laced bars out the trunk, Tanya Morgan went for a wholly different, albeit still creative approach for their latest effort. Louder centers on the day-to-day business of Elijah, a burgeoning entrepreneur in the music game who moves units and pantomimes the tracks lyrics.

Elijah is also the son of the videos director, George Gomez, who makes his directorial debut here and shows that he clearly has the necessary chops. Hes the creative director of SOAP Goods Creative and has worked with Tanya Morgan since 2004, most recently providing artwork for YGWY$4 and 2016s, Abandoned Theme Park.

Given that Gomez and SOAP are based out of Atlanta, its only fitting the director shot these visuals there as well. He also enlisted some other local ATL talent, such as rising artist Zipporah Joel (who plays Elijahs mother), FRKO (Action Bronsons illustrator), and Mr. Fahie (a multi-talented artist).
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