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<!--020100525031267-->Wang Shaoqiang, Yvonne Yi, Angel - 'Vivid!: The Allure Of Color In Design' [Book]
<!--020100525031267-->Wang Shaoqiang, Yvonne Yi, Angel - 'Vivid!: The Allure Of Color In Design' [Book]
<!--020100525031267-->Wang Shaoqiang, Yvonne Yi, Angel - 'Vivid!: The Allure Of Color In Design' [Book]
<!--020100525031267-->Wang Shaoqiang, Yvonne Yi, Angel - 'Vivid!: The Allure Of Color In Design' [Book]

Wang Shaoqiang, Yvonne Yi, Angel

Vivid!: The Allure Of Color In Design

Book

Price: $39.99
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Product Details
  • May 25, 2010
  • 240
  • 8.25" X 11"
  • 9781584233817
  • GP1584233817BK
  • 30.1 oz
  • new (we only sell new items)
  • Sandu Cultural Media
  • Wang Shaoqiang; Yvonne Yi; Angel
Description
Vivid! The Allure of Color in Design sets out to demystify the arresting powers of color and how they are successfully used in today's complex world of marketing. As one of the essential elements of visual communication, color can be the singularly defining factor in the short- and long- term effectiveness of a brand.

Covering all aspects of corporate identity - from logos, stationary and business cards to websites, promotional and packaging design - Vivid! shows how some of the world's greatest graphic talents have used color to attract their target audience in the blink of an eye and to hold its attention.

Functionally categorized by hue, this book allows the reader to take a fascinating journey through the spectrum of design.